Brands can become a belief. Well-known brands bring safety promises to purchasers and can help consumers identify and choose products. To achieve a good brand effect, an enterprise needs to embody the unique connotation of the brand. It must not only establish a distinctive image and temperament, but also improve product quality, and provide consumers with intuitive information in publicity and visual transmission.

In view of the serious phenomenon of online shopping cosmetics containers, poor protection performance, packaging difficult to recycle, poor convenience, etc., combined with the key points of packaging design, it is envisaged to use one size cosmetics container to adapt to a variety of products. Only glass bottles are used to fix the product, no need to use extra materials, and the packaging of multiple size specifications is combined to ensure that the outer size is unchanged, and the inner size can change with the change of the product, which solves the existing problems structurally.

The packaging size is standardized. There are many specifications of the packaging cartons for online shopping, with different sizes, resulting in increased packaging material management costs, warehousing and logistics distribution management costs. In order to improve the efficiency of the logistics system, the core is to merge and unify the packaging size, which facilitates the planning of space utilization during packaging production, management, warehousing and transportation.

Enhanced protection function. The protection function is the basic function of packaging. Cosmetic containers and packaging for online shopping must maintain the original appearance of the product, but also resist damage to the packaging caused by transportation to ensure that the product is delivered intact. Enhanced protection functions can help buyers and sellers establish loyal trading relationships, and also promote the development of online shopping packaging.

Reusable packaging. If the designed cosmetic container and packaging can be recycled and reused effectively, it is very beneficial in reducing waste. If the carton material is a single paper fiber material and no other materials are involved in the synthesis, then after the cosmetic container packaging is reused many times, the damaged carton can also be used as a raw material to produce packaging products through simple procedures.