There are many types of cosmetics, especially women's cosmetics. With the increasingly fierce competition in the market for cosmetic packaging bottle manufacturers, each cosmetics business has made great efforts to expand the sales share of their products, and make great efforts in the packaging and promotion of cosmetics. The functions and functions of cosmetics are becoming more and more refined, and there are more and more cosmetics with comprehensive functions. The difference in grades is very obvious, and the packaging forms are dazzling. At the same time, in order to promote their products, each business has its own cosmetics. Different classification and packaging suitable for their own characteristics.

The packaging of cosmetics increasingly meets the needs of personalized development. The packaging of cosmetics must correctly convey the characteristics of the cosmetics required by the consumer needs of different personalities, and express the aesthetic appeal of different groups of people, in order to successfully realize the sale of cosmetics.

Serialization of cosmetic packaging design. The so-called serialized packaging design refers to the same type of product packaging design based on a unified trademark pattern and text font, based on different tones, water patterns or different modeling structures. The requirements are similar, but there are differences, and differences are similar. , There is both diversity and a sense of integrity. In the actual application of cosmetic packaging, there are generally two situations. One is: the same brand and different functions of cosmetics are packaged in series to facilitate the purchase of consumers, while keeping the overall price lower than the total price of individual purchases. For example, a series of cosmetics of a certain brand maintain the overall design style, and then use larger containers to package various cosmetics as a sales unit for overall sales; the second is: the same brand, the same main function, but different A series of cosmetics with auxiliary functions, or a series of cosmetics with the same brand and function, but with different formulas, are designed in series during packaging design. For example, a variety of moisturizers from a certain brand have their main functions for skin care but different auxiliary functions. Another example is a brand of facial cleansers, which all have cleansing functions but different formulas. For such series of cosmetics, the packaging design should conform to the characteristics of serialized packaging design, which not only achieves the role of series packaging, but also facilitates consumer choice.